10. Clustering Illusionclustering illusion is the intuition that random events which occur in clusters are not really random events. The illusion is due to based on a counterintuitive but false assumption regarding statistical odds.
For example, it strikes most people as unexpected if heads comes up four times in a row during a series of coin flips. However, in a series of 20 flips,there is a 50% chance of getting four heads in a row. It may seem unexpected, but the chances are even better. Now if you have got 3 consecutive heads, you’d think next flip can’t be heads, though there is still a 50% probability. Thinking that the probabilities have changed is a common bias. This has caused gamers to lose thinking the probability has changed.
9. Reverse Psychologyforbidden fruit” theory.
The theory assumes there are “free behaviors” individuals perceive and can take part in at any given moment. The level of reactance has a direct relationship to the importance of eliminated or threatened behavioral freedom in relationship to the importance of other freedoms at the time.
So take my advice, tell someone to do the opposite of what you really want, and they will rebel ending up doing what you want.
The similarity between a déjà-vu-eliciting stimulus and an existing, but different, memory trace may lead to the sensation. Thus, encountering something which evokes the implicit associations of an experience or sensation that cannot be remembered may lead to déjà vu.
7. Apopheniaman in the moon, and hearing hidden messages on records played in reverse.
There have been many instances of perceptions of religious imagery and themes, especially the faces of religious figures. In 1978, a New Mexican woman found that the burn marks on a tortilla appeared similar Jesus’s face. Thousands of people came to see the framed tortilla. Japanese researcher Okamura published a famous report in which he described inclusions in polished limestone as preserved fossils of tiny humans, gorillas, dogs, dragons, dinosaurs, and other organisms, claiming “There have been no changes in the bodies of mankind since the Silurian period.. except for a growth in stature from 3.5 mm to 1,700 mm.” Okamura’s research earned him an Ig Nobel prize in Bio Diversity in 1970.
6. Horn’s Effectto influence others’ perception of the person, brand or other thing in general. Simplifying it, when we consider a person bad (or may be good) in one category, we are likely to make a similar evaluation in other categories. It is as if we cannot easily separate categories. It may also be connected with dissonance avoidance.
Like for example: you have been late to work the past 4 days; your boss notices and ends up thinking you are lazy and careless although there might be good reasons for you being late, perhaps your stomach was upset, your car broke out or the it was raining cats and dogs. The problem is, because of one negative aspect that may be out of your control, your boss might assume you a bad worker.